Articles — Carolyn Matthies

How AI Search Is Rewriting Who Gets Found

By Carolyn Matthies

2026-08-15T00:24:34.814064+00:00

The buyers your business depends on are no longer scrolling ten blue links. They're asking an AI. ChatGPT, Perplexity, Google's AI Overviews, Gemini. And accepting the answer it gives them. If your business isn't in tha…

What a Fractional CMO Actually Does in 30 Days

By Carolyn Matthies

2026-08-13T18:17:19.814738+00:00

Most executives who hire a fractional CMO do not know exactly what they are buying. They know they need senior marketing leadership. They know their current setup is not working. What they do not know is what the first…